1. Name, graphics, logo, symbol, basic shape, design character, etc.
2. Small text on face or body of putter such as business or personal name, address, or other
3. Dexterity: Right or left handed
4. Overall length of putter
5. Desired shaft type: Straight, pre-bent
6. Grip type: Size, thickness
7. Hosel type: None, exposed, semi-concealed (see illustrations @ Technical Data tab)
8. Lie Angle and Ground Sitting (see illustrations @Technical Data tab)
9. Face loft
10. Putter head width, putter face width
11. Putter head depth
12. Putter face height
13. Putter weight
14. Balance type: Head, head + shaft (see illustrations @ Technical Data tab)
15. Visual alignment / mis-alignment correction features
16. Primary putter material: (aluminum, brass, bronze)
17. Inserts (face, body accents)
18. Information and graphics to be placed on putter head cover